Tuesday, November 6, 2007

Mitsubishi Outlander... Japan, USA or Europe?

Have you ever thought about buying a Mitsubishi? In particular an Outlander? You don't see them very often in the highways or around your city, right?

The Outlander seems to be very popular in Japan, at least according with this note back in 2006: New Mitsubishi Outlander Japan's Best Selling SUV

Basically we have 2 versions: Japan/USA version and Europe version, besides the original concept... here the pictures:

The Concept
Europe version
USA version

Well, then... why aren't they popular? An answer for the Outlander itself will be hard to guess, but (it has been a long time since I wanted to know this) why Mitsubishi vehicles are not popular in the USA market? I haven't found the answer yet, but I heard Mitsubishi had a bad model in the 80's, when they were starting in the USA market, since then their reputation has been terrible... no matter what! If you know any other reason, please post a comment.

Thanks for reading.

1 comment:

dharder said...

I'd rather the European front end -- seems to appeal to the folks in the US. Seems more aggressive.